Introducing: General Finishes Furniture Paint

After nearly two years of research, testing, trial and error we are so excited to bring in a second furniture paint line to complement the Miss Mustard Seed's Milk paint line we already carry. We have tried them all {and there are a lot} - all of the furniture paints on the market. We are confident we have found the two lines that best suit our business and our customers. What's different about the General Finishes paint? First, let's compare it to our current paint line {Miss Mustard Seed's Milk Paint}.   General Finishes is a liquid paint, and MMS is a powder paint. Liquid means NO MIXING {well, you should still STIR it} - it's ready to go, straight out of the can! Because it's a liquid, it means there are a few more chemicals in it than in the MMS paint line - the additives ensure that all the color particles stay suspended in the paint. MMS milk paint is zero-VOC, all-natural. General Finishes offers a variety of non-paint finishes, including gel stains, glazes, and top coats. Miss Mustard Seed's line offers top coats, but no true stain products {though any color can be diluted to allow wood grain to show through, for an all-natural stain}. Both offer a water-based polyurethane top coat, and the add-on products in both lines can be used with one another - part of the reason we chose such a complementary second paint line!  Miss Mustard Seed's Milk Paint can be reapplied as soon as it's dry to the touch {about 30 minutes}. General Finishes requires 2-4 hrs dry time between coats. General Finishes dries to a more durable finish on it's own, without a top coat, than MMS does, but we recommend a top coat for durability 100% of the time! Because the paint does have some durability of it's own, General Finishes is a bit harder to distress than MMS milk paint. It's much more difficult to achieve a "primitive" finish with General Finishes. Light-color coverage of General Finishes is spectacular - and even if you prefer the finished look of the MMS milk paint, General Finishes liquid paint makes an excellent primer. If you visit either of our stores today, you'll find multiple pieces painted with each of these paints. We don't require our vendors to use a specific brand of paint, but most do choose one or both of these lines. That's because they are some of the best on the market! Let's compare General Finishes to other LIQUID paint lines on the market: We're not going to call them all out - every paint has a place in the market, and many loyal followers. These are the reasons we chose General Finishes, instead of any other paint line: General Finishes paint does not leave/show brush strokes on the finished furniture piece the way most liquid lines do. Often, painters are told to water-down liquid lines to prevent this. General Finishes requires very little extra effort to minimize brush strokes. Seriously, check out the finish on this beauty from Create.Inspire. General Finishes paint is durable, durable, durable. Their High Performance Top Coat is utilized by many furniture painters, regardless of the actual paint they use underneath it, because the finish & durability can't be beat. The General Finishes color lines are neutral, classy, and will stand the test of time. We personally wanted to bring in another paint line, like Miss Mustard Seed's Milk Paint, that has a classic color palette that easily mixes into our customer's homes. The colors in the General Finishes line also complement the MMS milk paint line, so our customers can choose to use both in different applications, throughout their homes! General Finishes is still easy to distress, so you can achieve both a solid, all-over color or the time-worn look of a piece painted ages ago. Many liquid lines peel when distressing {instead of leaving that worn look}, or require that you wet-distress to achieve any wear. Between ourselves, and our vendors, we tried dozens of different paints. General Finishes was one of the first we tried. So why haven't we brought it in sooner? In all honesty, we worried that our fresh, modern customers might not love the packaging. Yep, it's true - we considered every single factor in choosing a new line. But at the end of the day, we kept coming back to the quality of the paint. Our vendors all started using it, and telling each other about it, and pretty soon, they demanded we started carrying it. And you all know - we have the best vendors - both from a quality & style perspective. So, we listened. Available at the Carver store this weekend, in limited colors & quantities {while we figure out a display!} and next month in both stores & online!